Concept information
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politics and international relations
political science
political communications
political campaigns
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communication and media studies
communication studies
political communications
political campaigns
Terme préférentiel
political testimonials
Définition(s)
- A testimonial, also referred to as an endorsement, is a statement for or against a product, service, candidate for office, or political idea. Such a statement is intended to influence others to follow the guidance of the individual(s) providing the testimonial. [Source: Encyclopedia of Political Communication; Testimonials, Political]
Concept(s) générique(s)
Appartient au groupe
URI
http://data.loterre.fr/ark:/67375/N9J-VSKXQ389-F
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